Robbie Fowler celebrates opening of newest Liverpool FC store in Oslo
Robbie Fowler officially opened Liverpool FC’s newest retail store in Oslo, as the club continues to operate more standalone retail stores than any other team or franchise in world sport.
Located in Paleet Shopping Centre and operated in partnership with Unisport, the new location marks the Reds’ second official retail store in the Nordics, strengthening its presence in the region and bringing the LFC retail experience closer to supporters in Norway.
Legend Fowler and the club’s official mascot, Mighty Red, arrived at the new store in a traditional horse-drawn carriage before taking part in the ribbon-cutting and welcoming fans into the new store for the first time.
Following the opening, supporters were treated to a special celebration featuring a Q&A and meet and greet with Fowler, alongside a range of activities and activations.
Fowler also attended a special fundraising event with local Official Liverpool Supporters Clubs the evening before the store opening, raising money for LFC Foundation, the club’s official charity, which tackles social inequalities at home and away.
Norway is home to nearly 800,000 LFC supporters – making the Reds the most-supported Premier League club in the country – alongside a cumulative TV audience of 3.5 million last season and 1.4 million followers across social channels.
The new store opening builds on a record-breaking 12 months for LFC’s international retail team, marking a significant expansion of the club’s global retail footprint.
Over the past year, eight new stores have opened, six international kit launch events have taken place, three new markets have been entered, and two new retail partners have joined the network, reflecting the club’s continued investment in expanding its retail presence.
Lee Dwerryhouse, senior vice-president of merchandising, said: “We’re delighted to open our newest official LFC store in Oslo, giving our passionate supporters another opportunity to connect with the club.
“It’s been a fantastic 12 months for our international retail business, with record growth across our store network and expansion into new markets.
“This latest opening, alongside our partner Unisport, is another example of the progress we’re making as we continue to grow our retail presence around the world.”
The new store offers supporters access to the latest adidas products, a full range of official replica kits, exclusive LFC fashion and accessories, unique souvenirs and more, giving fans the opportunity to explore the club’s latest collections in-person.
