NewsLiverpool players star in new Tommy Hilfiger campaign
Liverpool FC men's players feature in a new campaign from the club's official partner Tommy Hilfiger, showcasing football, fashion and individuality through the brand's Summer 2026 collection.
Featuring Virgil van Dijk, Florian Wirtz, Alexander Isak, Dominik Szoboszlai, Cody Gakpo, Ibrahima Konate, Ryan Gravenberch, Alexis Mac Allister, Joe Gomez and Giovanni Leoni, the campaign showcases a modern take on Tommy Hilfiger's iconic prep style.
Captured near Anfield and the AXA Training Centre, the campaign highlights the personalities and off-pitch style of the Reds' squad, blending classic American prep with contemporary football culture through a series of relaxed and confident looks.
The campaign builds on Tommy Hilfiger's partnership with LFC, which saw the men's team wear bespoke Tommy Hilfiger arrival outfits at selected fixtures during the 2025-26 season.
Tommy Hilfiger said: "I've always seen sport as one of the most powerful cultural languages – it connects people through identity, emotion and self-expression.
"What excites me about football today is how personal style has become part of that conversation. This campaign captures Liverpool FC players bringing our Tommy icons into a new era of athlete influence and modern dressing."
The Summer 2026 collection features elevated tailoring, relaxed silhouettes and classic Tommy Hilfiger pieces reimagined through a modern lens.
Across the collection, Tommy Hilfiger's signature red, white and blue palette is combined with nautical-inspired detailing, bringing a fresh take to the brand's classic prep style.