RetailLiverpool FC introduces 'This Is Everyday Icons' campaign
LFC Retail has unveiled ‘This Is Everyday Icons’, a new campaign celebrating personal style through the club’s most popular apparel.
The campaign highlights how LFC continues to shape modern football culture beyond the pitch, positioning its most-loved pieces as everyday wardrobe staples.
Featuring Cody Gakpo, Milos Kerkez, Dominik Szoboszlai, Virgil van Dijk and Florian Wirtz, the campaign brings together members of the Reds’ men’s squad to showcase the club’s best-selling range through a more lifestyle-led lens.
Brought to life through fresh styling, modern storytelling and the personalities of the players, it reflects the evolution of club merchandise into effortless, off-duty wear.
Key items in the collection include the Men’s Khaki Bomber Jacket, styled by Szoboszlai, and the Men’s LFC Landmarks Oversized tee, worn by Kerkez, alongside a wider selection of standout pieces.
Shot in a minimalist, home-style setting, the creative concept blends relaxed, off-pitch moments positioning LFC apparel as effortless, everyday style.
Each player brings their own identity to the collection while remaining unmistakably LFC, reflecting both individuality and the shared spirit of the club.
Together, the players and the club lead the way in redefining personal style through football.
Get your fashion favourites at our online store, via the LFC Store app or in your nearest club store.
Season ticket holders and All Red Full, Light and Junior members will receive a 10 per cent discount.
Worldwide shipping is available via UPS. Spend over £100 to get free delivery in the UK.
When shopping online using PayPal, the club’s preferred digital payment method, supporters can shop now and pay later (learn more here).