ClubLiverpool FC honoured for setting 'powerful example' in world sport through The Red Way
Liverpool FC has been recognised for the incredible progress it has made over the last 12 months in embedding its award-winning sustainability strategy, The Red Way, across all areas of the club.
It has been awarded 36 GOAL (Green Operations and Advanced Leadership) medals at the 2025 GOAL Medal Awards, a 200 per cent increase on the 12 medals it achieved last year, underlining progress across every area of sustainability, from environmental impact to community engagement.
This includes nine medals at the gold level – in energy, waste, wellness, nutrition, diversity, strategy, community, engagement and partnerships – and a silver medal in the water category.
GOAL is a global sustainability-driven membership network for sports and entertainment venues. With more than 75 members around the world, GOAL supports organisations through environmental data analysis, sustainability strategy and partnership advice.
The GOAL Medal Awards are the first industry-wide benchmarking and recognition programme to validate incremental sustainability efforts across 10 ESG topics.
Through The Red Way (liverpoolfc.com/theredway), Liverpool FC is committed to building a better future for our people, our planet and our communities.
Over the past year, the club has taken major steps to reduce its environmental impact: 96 per cent of all energy used at club sites is now coming from renewable or low-carbon sources, it has removed emissions from domestic team flights through investment in sustainable aviation fuel, and the iconic Anfield pitch is now fully recyclable.
Rishi Jain, director of impact at LFC, said: “I’m incredibly proud that we have achieved 36 medals at this year’s awards.
“Receiving recognition across every GOAL sustainability category demonstrates the club-wide continued commitment to fully integrating The Red Way strategy into every aspect of the club’s operations.
“We will continue to work with GOAL and our colleagues across the club to build on progress towards our goal of achieving net zero by 2040.”